Ahmer Kalam

"At IX we're changing the way Crystals are seen and used in the world."


Ahmer Kalam, Creative Director and Brand Ambassador for Instituto Xilonen, has been at the forefront of art and creative direction for over 25 years.

After graduating from Lewis & Clark College, Young & Rubicam hired Ahmer, where he rose quickly to become one of the youngest Creative Directors in the company’s history. Clients included AT&T, Citibank, Dr. Pepper, Computer Associates, and Pella Windows, among many others.

After leaving Young & Rubicam, Ahmer started Howald & Kalam, where his client roster included Intel, Nokia, and GE Financial. In 2008, Howald & Kalam was asked to join McCann Erikson, where Ahmer continued to lead as Executive Creative Director on accounts with Intel, Holiday Inn, and Staples. This was followed by years at McGarryBowen, where Ahmer headed both the JPMorgan Chase and Marriott accounts.

Ahmer’s industry accolades include two Emmy nominations, as well as commendations by The One Show and Cannes Lions International Festival of Creativity. Work from his Computer Associates and Pella Windows campaigns reside in the permanent collections of the Museum of Modern Art (MoMA), New York.

In 2015, Ahmer founded Design Hierarchy, a consulting agency working primarily on behalf of socially conscious causes, NGOs, and foundations. At Design Hierarchy, Ahmer twins his expertise in creative direction and brand management with a commitment to social justice.


Mayra Hernández González


Roberto González Barrera


Board of directors

Mayra Hernández González

Chairman & CEO

Mayra is an engaged and motivating leader which embodies the firm culture. Mayra shapes and approves the organization’s strategies, reviews results and sets the organization’s overall direction.

Ana Hernández González

Spiritual Advisor

Ana advises the organization on the development and execution of the strategies. She supports the CEO on building long standing strategic partnerships and relationships that will drive growth and enhance conscious living and serves as public champion and establish credibility.

Sara Lomelin

Spiritual Advisor

Sara will ensure the organization remains in compliance with all the state and federal mandates. She serves as the official record keeper and advisor to aid board directors in fulfilling their fiduciary duties and informs Board Members of news affecting their job responsibilities.

Alexandra Guzmán Ibáñez

Philanthropy Advisor

Alexandra will oversee all finance, fundraising and resource planning functions. She oversees financial reporting, record-keeping and managing incoming and outcoming funds and support the organization to achieve their short-term and long-term plans on a financial basis.

IX Team

Rae Fagin

Resident Crystalogist


Ahmer Kalam

Creative Director


Carrie Singer

Executive Assistant


Alison Seligson

Chief Operating Officer


Elizabeth Buffone

Director of Experience


Vianney Bringas

Resident Crystal Metaphysician


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