Roberto González Barrera

Roberto González Barrera (1930 –2012) was a prominent Mexican businessman and philanthropist. Nicknamed the “King of Tortillas,” Roberto started his career as a shoeshine on the streets of his hometown, Cerralvo, and went on to become chairman of Gruma, the largest producer of tortillas and corn flour in the world (one in four tortillas the world over is produced by Gruma), and of Banorte, the largest majority Mexican-owned commercial bank in Mexico.

Roberto maintained a deep connection to God and liked to say that he owed all his (good) fortune to God and corn. He had deep pride in his Mexican heritage and hometown, and when his wealth allowed, created a special trust (Patronato) to benefit Cerralvo. He considered himself a friend to his children and grandchildren and loved his mother and father intensely. He learned gratitude and altruism from his mother, who, while poor herself, always thought of ways to help others. That ethos has been carried on by the next generations and is the at the heart of our work at Instituto Xilonen.

The man behind the career loved nature, and especially the sea- his most important decisions were taken either out on the water or while flying. A romantic bohemian at heart, Roberto adored the lyricism of art and music. Yet, as a Virgo, he was a disciplined perfectionist and could not abide carelessness or inefficiency. At moments of adversity he kept calm and focused, always saying that within every crisis lies an opportunity.


Founders

Mayra Hernández González

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Roberto González Barrera

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Board of directors

Mayra Hernández González

Chairman & CEO

Mayra is an engaged and motivating leader which embodies the firm culture. Mayra shapes and approves the organization’s strategies, reviews results and sets the organization’s overall direction.

Ana Hernández González

Spiritual Advisor

Ana advises the organization on the development and execution of the strategies. She supports the CEO on building long standing strategic partnerships and relationships that will drive growth and enhance conscious living and serves as public champion and establish credibility.

Sara Lomelin

Spiritual Advisor

Sara will ensure the organization remains in compliance with all the state and federal mandates. She serves as the official record keeper and advisor to aid board directors in fulfilling their fiduciary duties and informs Board Members of news affecting their job responsibilities.

Alexandra Guzmán Ibáñez

Philanthropy Advisor

Alexandra will oversee all finance, fundraising and resource planning functions. She oversees financial reporting, record-keeping and managing incoming and outcoming funds and support the organization to achieve their short-term and long-term plans on a financial basis.


IX Team

Rae Fagin

Resident Crystalogist

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Ahmer Kalam

Creative Director

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Carrie Singer

Executive Assistant

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Alison Seligson

Chief Operating Officer

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Elizabeth Buffone

Director of Experience

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Vianney Bringas

Resident Crystal Metaphysician

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