Born into generations of self-made entrepreneurs, Mayra Hernández González is the Co-Founder of Instituto Xilonen, a social enterprise and philanthropic undertaking dedicated to advancing peace, harmony and conscious living through the strategic placement of healing crystals throughout the world. While its reach and effects are global, Xilonen and the collection is headquartered in New York City.

Prior to founding Xilonen, Mayra served for almost a decade as head of Corporate Responsibility and Sustainability at Banorte. Under her leadership, Banorte became Mexico’s first bank to join the Dow Jones Sustainability Index; further, Mayra was instrumental to the creation of Mujer Banorte, which opened financial services and new opportunities for 340,000 Mexican women. Earlier in her career, Mayra led her own strategic consulting and graphic design firm, working with clients such as Mission Foods and Gruma Corporation.

Mayra currently serves as a board member of the Synergos Institute, among other board commitments. Since 2012, she has been a member of the Aspen Institute’s First Movers Fellowship Program, whose mission is to encourage business leaders to think long-term and act in the best interests of society.

Originally from Monterrey, Mexico, Mayra holds a Bachelor of Arts in Graphic Design from Universidad Euromerican and a Certificate in Administrative Science from Harvard University; she has also studied at the One Spirit Learning Alliance in New York City. Mayra travels constantly, but what she values most is spending time with family and loved ones.