Mayra Hernández González

"We're moving energy with intention to make our world a better place."


Born into generations of self-made entrepreneurs, Mayra Hernández González is the Co-Founder of Instituto Xilonen, a social enterprise and philanthropic undertaking dedicated to advancing peace, harmony and conscious living through the strategic placement of healing crystals throughout the world. While its reach and effects are global, Xilonen and the collection is headquartered in New York City.

Prior to founding Xilonen, Mayra served for almost a decade as head of Corporate Responsibility and Sustainability at Banorte. Under her leadership, Banorte became Mexico’s first bank to join the Dow Jones Sustainability Index; further, Mayra was instrumental to the creation of Mujer Banorte, which opened financial services and new opportunities for 340,000 Mexican women. Earlier in her career, Mayra led her own strategic consulting and graphic design firm, working with clients such as Mission Foods and Gruma Corporation.

Mayra currently serves as a board member of the Synergos Institute, among other board commitments. Since 2012, she has been a member of the Aspen Institute’s First Movers Fellowship Program, whose mission is to encourage business leaders to think long-term and act in the best interests of society.

Originally from Monterrey, Mexico, Mayra holds a Bachelor of Arts in Graphic Design from Universidad Euromerican and a Certificate in Administrative Science from Harvard University; she has also studied at the One Spirit Learning Alliance in New York City. Mayra travels constantly, but what she values most is spending time with family and loved ones.


Mayra Hernández González


Roberto González Barrera


Board of directors

Mayra Hernández González

Chairman & CEO

Mayra is an engaged and motivating leader which embodies the firm culture. Mayra shapes and approves the organization’s strategies, reviews results and sets the organization’s overall direction.

Ana Hernández González

Spiritual Advisor

Ana advises the organization on the development and execution of the strategies. She supports the CEO on building long standing strategic partnerships and relationships that will drive growth and enhance conscious living and serves as public champion and establish credibility.

Sara Lomelin

Spiritual Advisor

Sara will ensure the organization remains in compliance with all the state and federal mandates. She serves as the official record keeper and advisor to aid board directors in fulfilling their fiduciary duties and informs Board Members of news affecting their job responsibilities.

Alexandra Guzmán Ibáñez

Philanthropy Advisor

Alexandra will oversee all finance, fundraising and resource planning functions. She oversees financial reporting, record-keeping and managing incoming and outcoming funds and support the organization to achieve their short-term and long-term plans on a financial basis.

IX Team

Rae Fagin

Resident Crystalogist


Ahmer Kalam

Creative Director


Carrie Singer

Executive Assistant


Alison Seligson

Chief Operating Officer


Elizabeth Buffone

Director of Experience


Vianney Bringas

Resident Crystal Metaphysician


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